“High-end” is an adjective that means the most expensive of a range of products, usually of very good quality.
“Luxury” can be used as an adjective or noun. It is the pleasure and comfort you get from expensive and beautiful things. It also means something expensive which is pleasant to have but not really necessary.
They’re not really synonyms but they’re related and often used interchangeably. So this explanation is to clarify their definitions rather than explain their language use.
1. “High-end” means good quality.
According to its definition, “high-end” means high quality, which is why it’s also usually the most expensive of a range of products. The assumption is you pay more for better or the best quality.
On the other hand, “luxury” is not defined as high quality even though it is often considered to be. In general, there is an expectation that high quality comes with the high price tag. Additionally, many luxury brands do provide excellent after-care services as a part of the luxury experience.
2. “Luxury” is usually considered unnecessary.
These can be things like expensive art, diamond jewellery or a yacht.
Or things that are considered necessary but unnecessarily luxurious, like expensive bags or shoes, or even a 10-bedroom mansion for three residents.
On the other hand, “high-end” is neither necessary or unnecessary. “High-end” is more about whether you want to invest more for a higher quality or the best quality product on the market.
Let’s take computers for example. It’s more common to use “high-end” to describe high quality computers in terms of performance and power. However, there are computers built with gold-plating and diamonds that would be considered “luxury.”
3. “Luxury is associated with lifestyle.
A comfortable lifestyle is usually associated with “luxury.” This is about having nice things, living a comfortable life, with the time and money to enjoy what you have and can do–legally. So “luxury” is more like a way of life.
You would often see “luxury” associated with lifestyle products and services. Like houses, 5-star hotels, private planes, boats, expensive cars, expensive clothes etc.
Many businesses will use “luxury” instead of “high-end” as a kind of marketing strategy. If we look at real estate for example, a “luxury apartment” in the US should have a total value of US$4-5 million and an “ultra-luxury apartment” should be worth over US$10 million. However “luxury” is a term often used to describe high-end regular apartments that are still expensive but valued at less than $4 million.
Of course, a person with a comfortable lifestyle can and would use “high-end” products, but “high-end” is more associated with the products and services than the lifestyle or a way of life.
4. High status is usually associated with “luxury.”
Wealth, a luxury lifestyle, and a high status tend to go together.
Something that is considered “luxury” is expensive, not because of its quality, but because of their name, reputation and long history that has helped them to achieve a luxury status.
Of course, a person of high status would use “high-end” products that are expensive and of good quality, but again, it does not have the same kind of implied lavishness.
Original posts: 18 November 2020